Fenway Sports Group

Creative Direction


The following case study is a comprehensive outline for Fenway Park's new logo identity system. From being home to the Red Sox to the home of concerts and hockey games in addition to smaller and more intimate functions, Fenway Park is a dynamic place for a diverse set of needs. Ranging from official merchandising to promotions and corporate identity, the following is an all-inclusive strategy to brand Fenway.

Tier 1 - Logo Usage

Tier 1 - Gameday

Tier 2 - Logo System

Tier 2 - Official Merchandise

Tier 2 - Corporate Identity

Tier 3 - Logo System